Sander started his career at the national broadcaster as video editor of the NOS News and the current affairs programme Netwerk. Here he learned the trade of telling the human story. After starting the first season of Big Brother worldwide, he concentrated on writing and directing corporate videos and commercials. He saw it as a sport to tell the story as humanly as possible. Over the past twenty years he has won dozens of awards at international festivals such as the Corporate media festival in Cannes and the New York Film Festival.